Media advice

The line between PR and marketing

Public relations and marketing have something in common: the target audience. The difference between public relations and marketing is how the target audience is approached. PR enters into a dialogue by adopting the perspective of the target audience, while marketing transmits a message from the perspective of the sender. Van Hulzen’s media advice service operates precisely on the line between PR and marketing.
Many organisations use the services of both a PR firm and an advertising agency. Often, there is virtually no collaboration between the two – even though a combination of PR and advertising yields the best results. There are numerous dead brand names that tried to rise to the top with mass publicity without first using PR to gain the confidence of their audiences. Van Hulzen’s media strategists will ensure that public perception of a brand is reinforced with editorial attention. Taking account of the target audience’s specific media consumption, our media advisors will generate coverage in the traditional or new media. Or both.